1. Key technologies of intellectualization

The key technologies of intellectualization are mainly related to intelligent cockpit technology, intelligent driving technology and intelligent car coupling technology, as shown in the following figure:

Among them, the core technologies of intelligent cockpit mainly include the following 16 categories:

*Software (including algorithm)

The core technologies related to the smart car association are mainly the following 8 categories:

*Software (including algorithm)

The core technologies related to intelligent driving are concentrated in the following 23 categories:

*Software (including algorithm)

2. Post market service, mobile travel service, car life service and operation

After market services are mainly aimed at car beauty, modification, maintenance, repair and other services.

Mobile travel service mainly refers to shared travel, because the later stage of the new four modernizations is "sharing", and the data and algorithm capabilities of shared travel support operational efficiency.

Car life service and operation include many contents, such as remote vehicle control / vehicle condition / diagnosis, super account super ID, car home Internet, mobile Internet, smart navigation, voice life assistant, violation inquiry / agency, smart parking, smart charging, road rescue, agency driving service, smart car insurance, predictive maintenance, OTA remote upgrade, function leasing, owner community

Post market service, mobile travel service, car life service and operation are all service functions derived from the data of car life cycle and user life cycle, which naturally cannot be separated from the support of big data platform.

The above fields have attracted a large number of talents from the Internet industry. They are diverted to businesses such as the Internet of vehicles big data platform and TSP platform of car enterprises. Including product, R & D, testing and other roles.

3. Digital consumer services

In terms of the current situation and visible mode, digital consumer services mainly focus on content value-added services and flow realization. For example, audio and video content consumption, on-board game consumption, on-board social networking, e-commerce, etc.

Many car companies believe that smart cars, like smart phones, will become the next terminal platform for users to consume, so they have great value expectations.

To sum up, the reason why the above content is at a high value point is that in the era of software defining cars, intelligence is one of the core competitiveness of products. Intelligent core technology can help products improve sales and profit margins. The downstream digital operation can continuously generate income in the life cycle of users and products.

2、 Find the entry point of turning around

Previously, we introduced the key technologies at the top of the value chain of the intelligent automobile industry (improving product competitiveness) and digital operation services (continuous revenue generation). From the perspective of the business sector of car enterprises, it is mainly concentrated in the field of intelligent Internet connection, and it is also the main settlement area for Internet people to enter the field of intelligent cars.

The relevant functions are mostly software product managers (related to cockpit applications, data platforms, cloud platforms), ui/ue designers, application development engineers, service development engineers, big data development engineers, operation and maintenance, testing, etc.

Continue to talk about intelligent Internet service.

We know that all intelligent terminal products cannot escape the stereotype and story of "end network cloud (Management)". The same is true of smart cars. The intelligent process of automobilization is the process of digital capabilities penetrating into all links of "end network cloud (Management)".

1. End side

The end side of intelligent vehicle mainly includes intelligent driving, intelligent cockpit and whole vehicle EEA.

We only talk about the part that can be connected with the transformation of Internet people, that is, the intelligent cockpit. The intellectualization of the cockpit is the intelligent experience of human-computer interaction from the perspective of users. Therefore, the idea of product planning of intelligent cockpit is to focus on the intelligent interaction of cockpit.

The improvement of cockpit intelligent interactive experience is centered on the dimensions of human-computer interaction, such as media, environment, control, space and data.

For example, interactive media, from touch screen to voice, to gesture, to calm and imperceptible; In terms of environment, it is mainly based on perception and calculation, which is based on the multi-dimensional integration of temperature inside and outside the car, weather, road conditions, location, signs of drivers and passengers, emotions and so on; In terms of control, it is carried out from multiple dimensions, such as people and cars, cars and cars, cars and homes, cars and scenes.

All this needs data analysis and ecological services.

The architecture designers of intelligent interactive products in the intelligent cockpit need to be coordinated by the product managers who understand data, scenarios and interaction. In my experience, I only see that people with internet background have been perfectly competent. If a friend is able to complete the design of product architecture and experience architecture, cover the quality of R & D testing and other implementation links, and finally output a landing product with complete experience, I suggest you try the most interesting product position in the intelligent cockpit - scene based intelligent experience design.

In addition, the software system based on the large vehicle touch screen at the cockpit end and the upper application require relevant product managers, ui/ue, Android development, testing and other personnel. The following is a business item I combed, which can be used as a reference for Internet friends who are interested in the cockpit module.

2. Network cloud (pipe) side

The main personnel on the network cloud (Management) side are all composed of the Internet industry. The following figure is a rough description. The business of each enterprise is different, but the business modules are similar, which can be used as a reference for friends who want to turn to the Internet of vehicles business.

3、 Understand the product development process of automobile enterprises

Automobile enterprises attach great importance to project management in product development. Each automobile enterprise has its own product development process to standardize the development activities of complete vehicles.

The standard process of vehicle development management stipulates the work content, work procedures, management methods and division of responsibilities of vehicle development, and stipulates the key milestones and control activities of the whole process of vehicle development from product approval, conceptual design, engineering development, product and process validation, production preparation, trial production to formal mass production. It also stipulates the primary deliverables to be submitted by each node.

The following figure shows the development process of several mainstream auto companies in the industry. The six development processes are the same, but the development cycle of each node is different.

The whole vehicle development process covers almost all departments of the enterprise. Please refer to the following figure:

Under each project valve point of the whole vehicle, the R & D and design departments have strict deliverables. The following figure shows the real project requirements of a vehicle enterprise:

4、 Supplement relevant professional knowledge

After understanding the above contents, I think I should have some cognition in thought, but I still need to add some contents.

Take the product manager of the intelligent cockpit as an example, it is best to add the following knowledge.