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Michelin unveiled more than 10 categories of automotive products at the opening of Shanghai Frankfurt International Auto Parts Exhibition Shenzhen Special Exhibition
Source: | Author:Anna Qu | Publish Date :2023-02-17 | 389 Times Viewed: | Share:
Michelin unveiled more than 10 categories of automotive products at the opening of Shanghai Frankfurt International Auto Parts Exhibition Shenzhen Special Exhibition

On February 15, Michelin presented more than 10 categories of automotive products at the Shanghai Frankfurt International Auto Parts Exhibition Shenzhen Special Exhibition, demonstrating Michelin's innovation in travel service accessories products through four key segments: maintenance, beauty and cleaning, travel safety and comfortable driving.

In the maintenance section, Michelin mainly displayed a number of new products: Michelin paint protection film, engine transmission system, air conditioning filter and on-board intelligent essential oil system, high-performance aluminum alloy valve, providing guarantee for the car owner from both the interior environment and driving safety. In the tool series, Michelin also launched new products such as Michelin pen-like work lights for professional fields.

In the beauty and cleaning sector, Michelin has further enriched its product line of auto maintenance products this year, showing products including air conditioning cleaning kits, surface wax, rust remover, parts cleaner, multi-functional foam cleaner, etc.

Michelin inflator pump has always been popular with consumers. The travel safety section shows that Michelin has launched the fourth generation of Michelin inflation pump M2201 in the Chinese market. Both the appearance design and product performance have been comprehensively upgraded, which can be used in cars, bicycles, motorcycles, ball games, etc.

Comfortable driving is always the demand of consumers, and also the focus of Michelin's attention and display. In 2022, Michelin launched the first all-around foot pad. The upper layer is made of bacteriostatic material, and the lower layer is made of unique TPO environmental protection material, which is more safe and durable. At the same time, Michelin launched the memory cotton waist, neck pillow and cushion series in China for the first time. At the end of 2022, the Michelin mobile phone holder and car vacuum cleaner, which were first launched, also attracted market attention with their unique design and excellent performance.

In addition, Michelin also displayed more than 10 categories of rich products, such as wiper, car film, emergency rescue, car washer, deodorant, lifestyle and so on.

Michelin starts with tyres, but not just tyres. The Group continues to expand its diversified businesses such as internet services and solutions, hydrogen energy travel, Michelin guides and lifestyle products. Since its establishment in 2000, Michelin licensing business has continuously developed a series of products and solutions, including automotive supplies, footwear, gifts, collectibles and innovative technologies, and has been sold to all parts of the world through industry-leading auto parts chain stores and independent retail stores. In the future, Michelin licensing business will continue to comprehensively improve user experience, sustainable mobility and added value, and help consumers enjoy a better mobile life.